The ability to succeed in millions, probably billions of users using just your laptop and a few skills in Digital Marketing.
This is a billboard for Chetan Bhagat’s book “Half Girlfriend” on the front page of the days Of India.
Let’s assume this AD has been published only within the city of Varanasi on a typical day. the amount of total TOI subscribers in Bangalore is around ~ 5 lakh copies a day.
The approximate cost for fixing this ad would be around Rs. 91 Lakhs which can be seen by approximately 5 lakh people. Cost/view = Rs. 18.2
What percentage of individuals does one think can pay attention to the present AD? 10–15% at max? this is often almost 75,000 people. Let’s take 1,00,000 as a secure number.
How will Chetan Bhagat and his publisher’s skills many of us actually purchased or pre-booked the book due to this very advertisement? They won’t, right?
According to me, this is often a really inefficient sort of advertising. you’re spending almost Rs. 91 lakhs to potentially reach bent just 1 lakh people. That’s almost Rs. 91 per impression.
Traditional marketing channels involve – Banner ADs near roads, Fliers, Newspaper ADs, Posters,
etc. None of those channels offer you important insights into how your marketing campaign is performing, because you can’t measure important metrics like :
Number of individuals viewing the AD
Time spent viewing the AD
- People who visit the website/store to inquire more
- Number of individuals who actually buy due to the said campaign
- Digital marketing makes it possible to point out your ADs to the targetted audience right their mobile phones, laptops/desktops, smart TVs or their tablets.
There are 2 major divisions in digital marketing.
- Organic – You spend time, not money.
- InOrganic – Where businesses pay to realize goals.
- Our smartphones are nothing but advertising screens for the advertisers, who display ADs that are customized to your personality.
The Times of India charges advertisers because they guarantee a particular number of impressions/views. Right?
Let’s take some examples to know about digital marketing.
Facebook – We use Facebook, Instagram, Messenger, and Whatsapp, “n number” of times through our day. Facebook takes this chance to serve us very targetted advertisements.
You can target people supported their age, gender, city, the mobile they use, the network they’re on – 4G, 3G, wifi
- The college they visited, the year they graduated in.
- Their buying habits/behavior on the web.
- Their likes, dislikes and tons of interesting points.
- I mainly use Facebook ADs to urge Leads. My AD is served only to the people that fall within the following categories. I can’t share very specific identifiers but here’s a broad selection.
- People within the age group of 26–32 who are during a relationship/ engaged/ married.
- People who sleep in cities like – Delhi, Mumbai, Bengaluru, Chennai, Kolkata, Noida, Jaipur, and Surat.
- People who have shown check-ins at international airports, and are found to interact in online shopping always.
- People who own – iPhones, Google Pixel and other flagship phones.
- Running ADs on Facebook is all about experimenting madly to seek out the proper niche. There are different types of ADs that you simply can run on Facebook. But let’s not get into the small print for this answer.
Facebook tracks our interests and serves ADs to us which are personalized and there are higher chances folks clicking and interesting with the brand.
Example – I will be able to not be shown advertisements for “A posh honeymoon package trip” or “A luxury car, which I can’t afford”.
I would preferably be shown advertisements about “Startup events around Bangalore”, “Interesting self-help / motivational books”, “bright clothes” etc.